Case Study : Talk2 Technology
Talk2 Technology makes it possible for people to interact with all kinds of data, including e-mail and contact lists by voice command.

The Problem :
Talk2 was having difficulty communicating what their technology could do, facing the challenge of showing technology value to a varied audience in a clear and precise manner to stimulate sales. In addition, the overall look and feel of their brand identity did not stand out when grouped with other high-tech companies. In fact, if the logo were removed from the marketing materials of various companies, the identities became interchangeable. Talk2 further faced frustration with their agency, who seemed to be fighting them on every decision.

The Solution :
Talk2 changed focus. They began target selling their infrastructure to the telecomm industry and not directly to consumers. At this point, Meyer & Liechty, working in close collaboration with Talk2, created a visual style that used distinctive, flat colors and a unique style of illustration that looked nothing like any other company in their arena. The illustrations were simple and diagramatical, helping to make complex ideas clear and immediately understandable. This design change helped make it clear that Talk2 was the only product that enabled telecomm companies to serve many customers and make a profit.