Christopher Liechty :

Christopher Liechty is president and creative director of Meyer & Liechty, Inc., a graphic design firm specializing in cross-cultural strategy, advertising, and design. He is also president and co-founder of the AIGA Center for Cross-Cultural Design.

Christopher Liechty built his company's reputation by contributing to and understanding strategic business objectives and translating them into powerful design and advertising campaigns. The Meyer & Liechty team is known as being very responsive and customer service oriented. With that focus, Meyer & Liechty has produced global campaigns for more than 200 markets in 30 languages, winning several regional and national awards. Meyer & Liechty's clients include a Fortune 100 financial services company, the World Trade Centers Association, Symantec, the State of Qatar, and other medium and small companies.

Liechty helped to create the AIGA Center for Cross-Cultural Design to facilitate greater participation among U.S. designers in the global design community and to address the changing needs of the design profession as more clients require cross-cultural marketing communication experience. In a very short time, this center has established relationships with designers and design associations in many countries and is developing and participating in major international events for the design community.

Liechty began his career in 1991 as part of WordPerfect Corporation's international publications team, where he designed materials in more than 25 languages. At WordPerfect, he became the Asian language specialist and the lead designer, responsible for the global promotion of certain WordPerfect products and services. In 1994, Liechty founded Meyer & Liechty with his wife, Hailey Meyer, who holds an MFA in studio art.

Liechty takes an active part in community affairs. Previous positions include service on the board of the American Institute of Graphic Arts (AIGA) Salt Lake City chapter (over 5 years), service as an advisory committee member for the Utah Valley State College Department of Marketing and International Business, and the chair of the Historic Preservation Commission for Lindon City, Utah, where he lives.

Liechty is a frequent lecturer and holds a graduate certificate in integrated marketing communication and a BFA in graphic design, and spent two years as a volunteer in Taiwan, where he became fluent in Mandarin Chinese. His interests include skiing, jazz, early childhood education, bookmaking, and American Sign Language. He and his wife have five children.

Note: Liechty is pronounced Lick'-tee